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Update to All AGC of Kansas’ Members – Construction Industry Image Campaign and HR Platform
October 23, 2021
AGC of Kansas Members:
AGC of Kansas Board of Directors partnered with a SOCIAL MEDIA/MARKETING FIRM to develop an Image Campaign for the Kansas Construction Industry. This partnership was formed to meet the #1 objective of the AGC of Kansas’ Strategic Plan – “Improving the Image of the Construction Industry in Kansas and Assist its members with their Workforce Development Needs”.
This Image Campaign “BUILD UP KANSAS” is targeting 17-22 year-old women/men and their parents throughout the State of Kansas and educates them on the many professional careers available in the construction industry. We are happy to report that since the launch in late March 2018, “Build Up Kansas” has experienced nearly 500,000 landing page visits by a large cross section of folks seeking information or job opportunities in the construction industry. In addition, we have linked AGC’s Human Resource Platform to Build Up Kansas. This HR Platform affords all members of AGC of Kansas the opportunity TO POST THEIR JOB OPENINGS AT NO COST.
An unexpected bonus to the launch of “Build Up Kansas” is that AGC members are now seeing record number of job applications and inquiries to their job postings on AGC’s HR Platform. Many members have told us how excited they are about the increased number of applicants and the quality of applicants that they are receiving and credit AGC’s Construction Image Campaign “Build Up Kansas” for this success. Kurt Grier (Martin K. Eby Construction) stated, “AGC’s Build Up Kansas campaign has provided some great advertising of our job openings within their company”. Grier went on to say, “AGC’s use of social media in targeting the younger generation and their parents has been a great advertisement for our jobs posted to AGC’s HR Platform”. ”Build Up Kansas and AGC’s HR Platform services have become a WIN-WIN for their company”.
Make no mistake, there are other forms of Image/Workforce Development Campaigns on the street, but AGC’s “Build Up Kansas” is the ONLY Construction Industry Image Campaign/Workforce Development tool that is serving the needs of the entire Kansas Construction Industry and provides this service to all of its members as part of their membership dues investment in AGC of Kansas.
We encourage you and your HR folks to check out AGC of Kansas’ Image Campaign “BUILD UP KANSAS” – www.buildupks.com. Let us know what you think about this Image Campaign and if you want us to come out to your office to share with you how you can maximize your participation in the program, send us an email.
NOTE: We have begun the next phase of the Build Up Kansas Image Campaign for the 2021 year and details will be forthcoming on those programming enhancements.
Thank you for your continued support of AGC of Kansas. We have only scratched the surface in making the Construction Industry the #1 Industry in Kansas for professional careers.